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We specialize in blondes, brondes, and brunettes with a lived-in twist!

We want your hair to enhance your natural color, compliment your features,

and bring out your confidence!

All color services include:

-Customized color application

-Trim or treatment to maintain hair health

(big changes, adding layers etc. will require an additional service)

-Product suggestions + education

-Styling tips + tricks

-Individualized maintenance plan


1.5 hours

Been here before? Just needing a little

"pick-me-up" between services?


The Refresh is a great option for:

root retouches

toning services

more in depth haircuts


refreshing an existing money piece!


2.5 hours

Already at your goal and just looking to keep it looking fresh? 

 The Maintain is great for:

In between large color services

Keeping your existing color looking perfect

Brightening out ends

Small changes


3.5 Hours

Close to your goals, but not quiteeeee there yet?


The Elevate is great for:

getting to your goal after session 1

thick or extra long hair maintenance

full foils + lived-in color

leveling up your current color


4+ Hours

New around here or ready to make a BIG change? 

The Transform is great for:
New clients

Big color changes

First time lived-in color service

Creating dream hair


Laid-back luxury.

Anna B.

Rachel is amazing and her new salon is so beautiful!
She makes you feel very comfortable as a new client and really knows what she’s talking about and you can tell she enjoys what she does.
Looking forward to all of my visits here!
Obsessed with my new hair and can’t wait to recommend her to everyone!

Dani L.

I feel so fortunate to have stumbled upon Rachel as my hair magician when I moved to Eau Claire a few years ago. She does an incredible job, and I’ve recommended her to everyone I know.

I’ve had some long sessions with her when I’ve gone light, and her conversation feels like catching up with a friend. I love her space in her new salon, Tru Reverie, and am already SO excited for my next appointment!

Danielle S.

Rachel literally took my hair from stressed, brassy hay to the healthy, thick, dark golden blonde I was hoping for all of these years. She let me know right off the bat that it would be work and was very transparent about what it would take (# of visits, cost, maintenance), especially if I wanted to keep my hair healthy through the journey.
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